Get it right, and you’ll gain recognition. Get it wrong, and you risk fading into obscurity.
Your logo design should:
- Be simple and memorable to help people identify your business
- Be versatile enough to be displayed anywhere
- Act as a key component in a larger brand identity system
An effective logo design should be; memorable, simple, versatile, appropriate, and timeless. It should help position you properly in the minds of your ideal customers or clients.
If you logo design isn’t hitting home, it’s time for a change.